Mini - Home Road Map Pitch
Home were given the opportunity to pitch against other creative agencies to work in partnership with Mini on an upcoming comms campaign. During a brainstorming session I suggested laying out who we are and what we could offer as a road map, with a model Mini that we could drive through each section during the presentation. This seemed like an original way to get our personality across so I set to work and a few days later our superb accounts team delivered a knockout interactive presentation that had everyone involved. They all wanted to have a go driving the car!
Below is my rough scamp of the page above. As you can see it stayed pretty much exactly like this through to the final piece which is extremely rare! This is probably to do with the fact that we had a really short turnaround for such an ambitious piece of work, but thankfully Kerry Wheeler could help me finish off the inking so we hit the deadline. Just.